- 20+ years of market and product launches at John Deere
Build.
Run.
Market entry, dealer network development and interim management for manufacturers
From market opportunity to running business. I open up new markets, set up dealer networks, supply chains and service, and I stay until it runs.
Countries on 5 continents
Countries in strategic rollouts
Countries with SAP implementation
Sites with acquisition integration
Where do you stand?
Dorner PI is a consultancy based in Graben-Neudorf, Germany, for manufacturers of technical products and components that sell through dealers or partners. Focus areas: market entry, building dealer networks and supply chains, and interim management. Most clients come to me in one of three situations.
A new market looks promising, but you don’t know whether it will pay off or who the right partners are.
Market Entry & Development →
The opportunity is there, but the dealer network, supply chain, service and processes are still missing.
Business & Supply Chain Setup →
A project or department needs leadership now, and the capacity isn’t there in-house.
Interim Management →
Three services. One path.
You start where you are: with a single service, or all the way from the first market step to stable operations.
Explore markets
Market Entry & Development
I analyse target markets, assess opportunities and find partners who fit your product and your service.
- Market and competitor analysis
- Go/no-go decision
- Dealer and partner search
- Done when the decision is made and the first partners have signed.
Build structures
Business & Supply Chain Setup
I develop the structures, partnerships and supply chains that turn an opportunity into a working business.
- Dealer and sales structure
- Supply chain, warehousing, spare parts
- Processes and systems
- Analysis workshop from €1,490 excl. VAT
- Done when the first dealer is supplied and replenishment, service and systems are running.
Run operations
Interim Management
I take on operational responsibility for a limited period to implement, stabilise and develop your business.
- After-sales, service, supply chain
- Setting up a subsidiary or sales organisation
- Bridging vacancies
- Available immediately
- Done when your team runs the area on its own again.
Locations
20 years. 13 countries. 5 continents.
At these 27 sites I delivered rollouts, implemented SAP, integrated acquisitions, ran dealer benchmarks and developed business.
Many market entries end with the signature. Mine don’t.
It’s only done when the first dealer is supplied on time, service works and the systems keep pace.
Typical market entry consulting
Analysis → partner search → contract
Dorner PI adds
First delivery → replenishment → service and warranty → systems running
It’s done when it runs.
Not when the contract is signed or the concept has been presented.
The manufacturer’s view and the dealer’s view.
I have built and supplied dealer networks from the manufacturer’s side. I know what both sides need.
Tools, not slides.
Process analysis, supply chain concepts, digitalisation and automation, including AI, wherever they move your business forward.
About me
20 years on the manufacturer’s side. Now on yours.
At John Deere I brought more than 20 product lines to market, supplied dealer networks and introduced systems in several countries. That’s why I know where market entries fail: rarely because of the strategy, mostly because of partners, logistics and processes. That’s exactly where I come in.
Years on the manufacturer’s side
Countries
Product lines launched
€ million sales volume managed
Proven results
Project costs, logistics SME
€30,000 saved per year on a volume of €150,000.
Productivity, conveyor roller manufacturer
Workflows redesigned before the new ERP arrived.
Resources, local parts distributor
Error-prone tasks eliminated.
Product lines launched during my time at John Deere
For example chemicals (50 SKUs), Loctite products (250 SKUs), paints and coatings, front weights for tractors. Each available across Europe, Africa and the Middle East.
Frequently asked questions
Clear answers for companies that want to open up a market, build a business or hand over responsibility for a limited time.
Which companies do you work for?
Mainly manufacturers of technical products and components that sell through dealers or partners, such as agricultural and municipal machinery, power equipment or construction machinery. You work in a different industry and want to open up a market, build structures or fill a leadership role for a limited time? Talk to me anyway.
Can the services be booked individually?
Yes. Each service can be booked on its own. Many clients start with 01 or 03 and then decide how to proceed.
How do you charge?
A fixed price per module, and a day rate for interim management. The analysis workshop costs €1,490 excl. VAT online; on-site work is charged by effort. You know the cost up front.
How quickly can you start?
Immediately. An intro call can be arranged at short notice and takes 30 minutes. I am available for interim assignments right away.
How are you different from a traditional consultancy?
I come from the manufacturer’s side and don’t stop at the signature. It’s done when dealers are supplied and service and systems are running.
Let’s talk about your next market.
Let’s work out what it takes to turn your opportunity into running business. Call me directly: in the intro call we clarify your starting point, your goal and the right way in.
Marco Dorner
Managing Director · Dorner PI GmbH
Phone
Address
Wendelinusstraße 31
76676 Graben-Neudorf, Germany